Internet marketing for small businesses is something of a necessity in the modern world. As competition from larger companies crowd the online scene and top the search engine results, smaller companies can find it hard to keep up. But most advice columns and marketing articles throw around abbreviations and terms as though the world was well versed in their meaning. Since not everyone has a degree in online search engine marketing, we thought we would offer a brief overview of a few of the more common yet difficult terms.
“PPC” stands for “pay per click”. At its most basic level, an advertiser places an ad on a website with the promise to pay the owner of that website a certain amount for every person who clicks on that ad. The website can be an informational site related to the product, whe Continue reading “A Brief Tutorial on Internet Marketing for Small Businesses”