Before you can start looking for public relations firms in Boston, you should first be familiar with what Pr agencies boston offer in their most basic services. In most cases, public relations firms address the individual or company’s image in regard to public perception. This can mean that public relations strategy plans can have a very strong impact on how your business operates and the amount of revenue you can experience. Additionally, public relations firms in Boston can help you understand the benefits of social media when it comes to operating a business. In fact, more than seventy five percent of B2C report that they have gained sales leads through their Facebook pages. This is comparable to the sixty percent of B2C reporters that have gained new leads through blogs. As such, it can be a good idea to research social media PR firms and the services they can offer, including social media press release pages. The top public relations firms and public relations firms in Boston can help you understand how various aspects of social media can help you gain more web traffic, as well. One method often used is social login, which uses social media access to help visitors log into the website. This is helpful, since more than eighty five percent of internet users report annoyance at having to create new accounts at each new website they visit. You can also learn about the most popular forms of content marketing utilized on the internet today.