
The majority of internet users tend to ignore paid advertising. People almost always focus on the organic results of their online searches instead of clicking on sponsored results. An estimated 18 percent of organic clicks go to the number one position on Google, and approximately three quarters of web users never click past the first search engine result page. Unless your site is on page one of SERPs, it is unlikely that anyone is going to find you
This may seem disheartening to small business owners who seldom have the extra time, manpower, or resources available to devote to Search engine optimization. That is unfortunate because Search Engine Optimization increases organic rankings by improve the overall quality an Continue reading “If You Are Not an SEO Expert, Then Hire One!”