If you have ever tried to get your website the most traffic possible, then you know that there are SEO tips out there that are hit or miss. Some may get you results, while others may not perform up to the standards that you are expecting. In general, it is a good idea to trust SEO tips that come from a source that you know has good information on other topics. Anyone who tries to give you tips on how to take shortcuts or “get rich quick” usually does not have the right information; if they had the answers, they would either be rich themselves and not need to post internet articles, or they would want to keep their trade secrets to themselves to avoid competition. Rather, SEO tips that come from a reliable and believable source will be what ultimately get you very steady, but noticeable, results for your website.
Some SEO tips are common sense, such as who you work with for your SEO. If you are currently working with a SEO firm that does not have the best reputation, then that might actually be hurting your final product. They could be using tactics which are doing harm to your ranking in a search engine, whether you realize it or not. It is always a good idea to work with a SEO firm that has a good reputation, because they are less likely to use tactics which a search engine will flag as questionable. Other SEO tips can include simple things, like hooking your sites up with the right link networks, and how you can connect your search engine optimization with other marketing strategies. What you will find with most SEO tips is that they are also applicable to general marketing ideas, which can be useful if you are looking to even the playing field as a small business.
Finally, not all SEO tips come from reliable sources, as mentioned. Some are merely printed with the purpose of selling a get rich quick book, or a web seminar which actually will not do you much good. Other SEO tips are recommended by companies who are trying to sell their own services. You should decide for yourself which tips seem like they have your interests in mind, and which ones may be advertising a product that you may or may not be interested in.